Nicole Wu

I build AI-powered product and data platforms for a living, run two small consumer brands on the side, and fly a Cessna for fun.

Connect on LinkedIn

11+ years in product Private Pilot Founder x2 INSEAD MBA

Product leadership, entrepreneurial bets, and adventures along the way

Product & AI

Data governance, ML-powered automation, and hardware-to-SaaS product leadership across Walmart, Amazon, and Fortive.

See the work →

Entrepreneur

Co-founder of two consumer brands, built end to end — sourcing, branding, and e-commerce, tested with real revenue.

Meet the brands →

Adventurer

Private pilot, Airstream road-tripper, and always chasing the next city's best hot pot with my Border Collie, Hera, in tow.

See where I've been →

Selected focus areas

AI Product Strategy Data Governance & MDM Experimentation and Launch Aviation and Risk Thinking

AI LAB

How AI shows up in my day

Two quick demos of how I use AI — one for daily operations, one for product decisions.

AI in daily life

Cursor workflow LLM assisted Ops-focused

Click the button to get 5 practical ways AI can help with your day-to-day routines.

Not generated yet

AI in product management

PM copilot Fast synthesis Decision-ready

Click the button to get 5 ways to apply AI in product management decisions.

Not generated yet

ABOUT

Engineer turned oil-field engineer turned product leader — with an INSEAD MBA, a Private Pilot License, and a Border Collie named Hera somewhere in the middle of that sentence.

I moved to Northern California to be closer to family and build the things I actually care about: better AI-powered products, two small brands, and a habit of saying yes to adventures.

Read my full story →

MILESTONES

Recent chapters

2024: crossed the West Coast in our Airstream and adopted Hera. 2025: launched two trading businesses and earned my Private Pilot License. 2026: still writing it — new experiments in AI, aviation, and side businesses are always in progress.

See the full timeline →

Gallery

My Latest Posts

A few recent stories pulled from Instagram—tap any card to view the full post.